About us
Eyes to the sky – the Blue Sky Way
In the mid-80s, three pioneers of the meat industry saw the southern New Zealand landscape and climate as the perfect collision of natural resources to produce the world’s most tender, succulent, grass-fed, free-range lamb.
Nature provided the perfect tools of untouched, fertile farmland and temperate climate. Combined with people who shared a pioneering spirit, Blue Sky Pastures emerged with a dynamic future focus, eyes-upward mindset and, most importantly, a commitment to people and excellence.
More than just an alternative to the large players, Blue Sky Pastures was about setting a local precedent by using their smaller size to be nimble and provide high-quality boutique offerings. The philosophy was simple: the very best land and environment for rearing the best lamb in the world, a commitment to people, fostering excellence in all areas, staying nimble, and an eyes to the sky approach of always looking up. This was the beginning of The Blue Sky Way.
To be competitive, Blue Sky Pastures had to get it right from the start. By providing equitable returns, representation for farmers and ensuring staff were proud and took enjoyment from their work, Blue Sky Pastures paved the way for meat processing excellence in Southland.
Thirty years later, our eyes to the sky approach has proven itself and we’ve built our strong international reputation on that basis.
We’ve continued to build strong relationships based on traditional values, and the pioneering spirit that launched us continues to shine through everything we do today.
